This image of Che Guevara is one of the iconic images of the 20th century, it was taken by Alberto Korda in 1960, he claimed no copyright on the image until 2000 when he was so appalled when Smirnoff used it in a advert that he sued for copyright infringement. One of the beneficiaries of his enlightened view on copyright was our own Jim Fitzpatrick here in conversation about his famous poster made from Korda's photo and his attitude to the copyright of the image.
On a related note Alberto Granado on his friendship with Che Guevara - you may remember him as Che's travelling companion in The Motorcycle Diaries.

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